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Content Marketing Manager

Are You a Content Marketing Rock-Star???


Tired of all those boring job postings?

Worse, are you tired of actually working at boring places? Are you tired of not being recognized and rewarded?

Well, your day just got a whole lot better… keep reading my friend…

First, as you can already tell, this ain’t (yes, I said ain’t!) another one of those painful to read, job postings… (and I can feel your excitement building already)...

Second, just like this job posting, this company is VERY different… and unlike all those other companies who bore you with lies, half truths and boilerplate BS… I’ll let you figure out for yourself, how and why you think we are different (and whether you think you’d even like it here).

Ok, so, with that out of the way, let’s dive in...

I don’t like to waste time, so I’m going to get straight to the point so as not to waste yours…

My name is Jesse Cannone, I am the CEO of and I am looking for a true all-star Content Marketing Manager…

The proverbial needle in a haystack… a very special person who has that rare combination of skills and talents… the ones that normally aren’t found together in the same person…

An experienced content marketer who’s highly organized, results driven yet is also a naturally gifted writer and communicator…

If that’s you, keep reading…


The Content Marketing Manager position is a new role here. It’s a full-time role and reports directly to the Marketing Director.

You will manage a small existing team and be responsible for building it out further. You’ll work cross functionally with numerous others on our marketing team like our Creative Director, Writers, Editor, Customer Acquisition Manager, SEO Manager, etc.

We are located in beautiful Austin, TX but are primarily a “virtual team”... so working remotely is not only possible, but likely. Compensation will be in the $50-70k + bonuses range and will depend upon your skills and track record.

You will be responsible for:

  • Driving profitable revenue growth in the content marketing channel (while important, you can’t deposit “likes” in the bank!)
  • Creating a strategic content marketing / editorial plan & calendar
  • Developing new workflows, systems and reporting (since this is a new role here)
  • Managing & building out our content marketing team
  • Developing & publishing all new content (articles, infographics, audios, videos, special reports, etc)
  • Ensuring all content is “on-brand”, consistent in terms of style, tone, quality and is optimized for both user experience as well as SEO
  • Leveraging data to identify opportunities and trends

How your performance will be measured:

Drives profitable growth in our content marketing channel by increasing:

  • Traffic / unique visits (via social, organic and house email channels)
  • New Leads / Email subscribers
  • New Customers
  • Revenue
  • Social Media Engagement (likes, shares)
  • Backlinks
  • Conversion rates (CTR, opt in and sale conv rates)
  • Improvements in email subscriber and customer retention
  • Decreases in sales / buying cycle
  • Improvements in brand reputation, survey and feedback data

To be considered for this role you must meet the following criteria...



  • Content marketing experience (minimum 2 years)
  • Editorial project / production management (minimum 2 years)
  • Editorial team development & management (managed a team of 2 or more)
  • Direct response marketing (minimum basic level understanding)
  • SEO (minimum basic level understanding)
  • Social media marketing (minimum basic level understanding)
  • Strategy & planning
  • Competitive research
  • Data analysis (ie. google analytics)
  • Software platforms / tools (ie. wordpress, excel, google docs, Hubspot, Buzzsumo, etc)


  • Strategic - you have vision and can create well thought out plans
  • Analytical - you easily identify trends, patterns, problems and create solutions
  • Executioner - you get things done, quickly with little or no errors
  • Great communicator - strong written and verbal communication
  • High energy & drive – relentless, passionate, self-starter, super determined
  • Responsible - truly have an ownership attitude
  • Organized - manage multiple projects on time and on budget
  • Productive - great at managing your time, getting shit done (yes, I said shit)
  • Detail oriented - must have an eye for detail
  • Resourceful - finds ways over, around or through barriers
  • Team Player – approachable, good collaborator
  • Fun - good sense of humor as we LOVE to crack jokes and have fun
  • Tough - you must thrive under pressure… no wimps allowed


  • Certifications in any of the key skill areas
  • Excellent writing skills / experience
  • Advanced SEO skills / experience
  • Advanced Social Media Marketing skills / experience
  • Audio / Video development experience
  • Natural health / pain relief knowledge

So, as you can see, I am very clear about what the role is, what success looks like, how it will be measured and the skills, experience and personality traits needed. If you feel you are a strong fit, I would love to hear from you... so please apply using our online application.

If however, you feel you are not a strong fit but you are gifted in some of these areas, I would still love to hear from you. Just be sure to mention in your application where you feel you are lacking skills / experience and highlight your gifts and strengths.


Even If You Meet All The Criteria, Would You Fit In Here?
Watch This Quick Video to Find Out

7 Reasons People Love Working Here

#1 Stability

We've been in business since 2003 and have gone through many of the "rough patches" already. We are now a very strong and healthy company and aren't going anywhere for a very long time. In 2011 we were awarded a spot in the Inc 500/5000 coming in at #595.

#2. Opportunity

Unlike most companies that want to keep your pay as low as they can, we do the opposite! Our goal is to pay you as much as we possibly can because when we do, we know that means you are creating tremendous value for our customers and our business.

We only want A level superstars so we offer above average compensation as well as performance-based bonuses.

#3. Flexibility

Location doesn't matter to us. I don't care if you're working on the beach, your kitchen, or in your backyard. I don't care if you work from 6 a.m. - 2 p.m. Or from noon 8 p.m As long as you stay productive and produce results that's all that matters. Note that some positions do require working in our Austin, TX office.

#4. Freedom

We believe that all people deserve to be free... free to make their own choices... free to create their own success... and we strive to create a work environment that not only allows, but empowers you to be creative and take risks (well thought out of course).

No company politics or popularity contests. We are a team of "producers"... people who are results oriented and believe that each person should be responsible for themselves.

#5. Great People

You'd be joining an existing team of superstars, many of which have been with the company for years. There is virtually no drama within the team that most companies have. Everybody is fun, passionate, great at what they do, and willing to help out. If you're that kind of person you'll fit in perfect.

#6. Training and Education

We invest heavily in our knowledge and skills. As part of our team you'll have access to an enormous library of "how to" and "self improvement" books and courses and we also reimburse our team when they invest in continued education.

#7. Growth

We are growing at warp speed and have continued to increase profits year after year. This growth also means growth for you... in knowledge, skills, relationships and income.

Here are some more reasons why you might want to join us...


  • Work life balance / truly flexible schedule
  • Remote work possible
  • Above average compensation
  • Performance based bonuses
  • Stock options
  • Health / fitness reimbursement
  • Paid vacation
  • Paid travel
  • Annual team retreat in exotic location
  • Continuing education
  • Discount on HBI products
  • True rock-star, family like team



The Healthy Back Institute is a publishing and consumer products business focused on helping people to “live without pain, naturally.”

Founded in 2003, it has quickly become one of the web's leading resources for people looking for information and products to help them find relief.

Coming in at #595 in the 2010 Inc. 500/5000, the company is a strong, stable and fast growing business. Privately held, without any outside investors to please, we do what we believe is best for the company, our team and our customers.

We are a team of true "all-stars" who work and play hard. One of our core values is "Family" and our culture certainly represents that, with most team members having worked here an average of 5 years.

Oh, and don’t let the domain and company name fool you… we don’t just help people with back pain, we help people with just about any type of pain to “live pain free naturally”... and are in the process of a major rebranding.



  • Content marketing manager
  • Certified content marketing strategist
  • Inbound Marketing
  • Digital marketer
  • Brand Publisher
  • Editorial Director / Manager / Publisher
  • SEO
  • Social media



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