Retention Marketing Manager (Remote)

CUSTOMER RETENTION MARKETING MANAGERS!

KNOCK KNOCK! IT'S OPPORTUNITY here...

Do what you Love, Love what you do, and love who ya do it with!

Why You’ll Love It Here:

• The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders, and teams – people you can be proud to work with.
• The Mission. At HBI, we are relentlessly focused on helping people live pain-free lives.  It feels good to serve others – and HBI is the leader in helping people live pain-free lives.
• The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Courage, and Excellence
• High Impact. Your role is VERY important to us! You will understand our customer's journey, analyze data, create strategies, and execute decisions, increasing customer satisfaction, longevity, and retention.

Who is HBI?:

Here at the Healthy Back Institute, we are on a mission to change how people think about health and support people in their journey to live pain-free lives. Over the years, we have helped millions of people live pain-free, safely, and naturally. Everything that happens at the Healthy Back Institute is rooted in our core values and our purpose to free people from pain. These are the foundations of how we serve our customers, as well as how we treat each other.

The Role:

The Retention Marketing Manager will manage the retention of all subscription-based customers for HBI. This hands-on role requires experience in testing, measuring, and executing campaigns to promote growth across channels and all customer communication efforts.

The manager will conduct analytics to understand all customer subscription behavior and research to understand customer satisfaction. The manager will create new strategies and tactics to improve subscription retention based on this understanding. Will work with the customer marketing team to increase customer LTV through all marketing efforts.

What You'll Get To Work On!

• Work closely with our amazing Marketing teams to develop Mass Email/SMS and Automated communication strategies and testing roadmaps, including targeting content and cadence. We have a lot of knowledge and data about our customers/purchasing patterns/etc. – we need someone to help us execute clear tests that lead us to growth!
• Analytics- Understand analytics, patterns, and behavior by acquisition channels, time cohort, and product.
• Gain a deep understanding of our products and services and competitors to formulate a plan to increase traffic and retention/acquisition efforts.
• Updating flows and segmentation in email and SMS platforms.
• Develop customer lifecycle campaigns from onboarding flows to retention/post-purchase to reactivating segments
• Drive customer acquisition and retention, owning the strategy, hands-on execution, and internal reporting
• Hands-on management in the paid ad channel platform by owning planning, campaign setup, creative uploads/builds, reporting, optimizations, budget allocation, and the overall performance of Ads.
• Data-driven results and reporting: Build, monitor, track, and proactively deliver ongoing performance reports and analyses with a focus on increasing channel scale & efficiency

We’re Excited About You If You Have:

• 3-5+ years of relevant experience in subscription marketing with specific experience in customer retention and communication.
• Email + mobile messaging or digital marketing, DTC retail brands preferred
• Experience with A/B, Conversion Lift, and Incrementality testing and comfortable with regression analysis and other advanced analytics techniques
• Understanding of email campaign segmentation strategies and analytics and familiarity with Klaviyo and Attentive
• Data-driven reporting skills (you can analyze multiple sets of data in platform and third-party reporting to conclude and strategize)
• Organizational skills (you can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment)
• Superb attention to detail (you execute projects with a high level of accuracy and enjoy detecting typos, inconsistencies, and more

Who You Are

• An experienced Retention Marketing person
• An Optimizer
• A great communicator 
• A person who has a passion for helping people
• A person who can help conceive great ideas AND bring them to life
• You have a history of developing creative strategy briefs and working alongside creative teams.

The Benefits:

• A healthy work/life balance and flexible schedule
• Remote/virtual work-from-home position
• Medical, dental, and vision insurance (full-time only)
• 401K Retirement Plan (full-time only)
• Life and disability insurance (full-time only)
• Flexible PTO (full-time only)
• Paid travel
• Paid continuing education
• Performance-based bonuses
• Discount on HBI products
• An amazing team-centered culture felt at all levels of the company!

Please get to know us!

I encourage you to click on the links below and get to know us better!

• See why WES is "All-In" with the HBI Values! Wes' AWESOME Video
• Explore our proven Pain Relieving Products here.
• And find hundreds of customer Success Stories here.
• Check out our reviews on Glassdoor to learn more about our culture!

Close:

HBI is an equal-opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we cannot follow up with every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.