Direct Response Copywriter

Full Time
Mid Level

Direct Response Copywriter- Remote

Who we are - what we do.:

The Healthy Back Institute is a high-growth, fast-paced, E-Commerce platform created to help people worldwide live life pain-free, naturally. We are on a mission to change the way people think about health. Over the years, we have helped millions of people who suffer from back and joint pain. 

Everything that happens at the Healthy Back Institute is rooted in our core values: 

Freedom, Love, Team, Growth, Excellence, and Courage

These values are the foundation of how we serve our customers and how we treat each other. We are seeing a Full-Time, Direct Response Copywriter to join our team!

The Opportunity: 

As our Direct Response Copywriter, you'll be at the forefront of our creative endeavors, turning ideas into compelling narratives that resonate with our target audience. We are looking to build a best in class Creative Team to drive our Direct-Response Marketing model to the next level. One of our top initiatives for the second half of 2023 is delivering content that will reshape brand perceptions, influence purchasing decisions, and leave a lasting impact.

This is a Full Time role temporarily reporting to the Director of Marketing. We are currently searching for a Copy Chief to join the roster. This role will report to the Chief once hired. 

What You Have:

  • 3+ years as a Copywriter in the Health and Wellness space (portfolio link is a must)
  • Proven experience creating compelling short form and long form copy for emails, SMS messages, VSLs, and product pages.
  • Strong understanding of AI Copywriting tools and how they can work for us in execution, strategy, and optimization.
  • A strategic mindset, you understand the psychology of persuasion and can apply it to drive conversions and achieve jaw-dropping results.
  • Understanding of Marketing Performance Analytics and KPIs, this is a revenue generating role and you must be able to work with your team effectively to meet targets.
  • Tech savvy; experience with Google Workspace and Slack.
  • Technology/Computer: Must have home office set-up, HBI does not provide equipment.
  • Passion for Fitness, Health & Wellness and matching people to products that can help them.

What You’ll Get To Do:

  • Craft inspired direct response copy that generates immediate action and skyrockets conversions; focus will be on email copy, VSL copy (video sales letter), SMS copy, and sales page copy. 
  • Collaborate with our Marketing teammates to develop campaigns that compel our customers to learn more about our products.
  • Be our SME on AI content generation. Understand how to best implement these tools and use them to better connect with customers.
  • Dive deep into the minds of our target audience, understanding their desires, pain points, and motivations to create copy that speaks directly to their needs.
  • Stay up-to-date with the latest trends and innovations in direct response marketing, always seeking new ways to captivate our audience and stay ahead of the game.

Why You’ll Love It Here:

  • The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders, and teams – people you can be proud to work with.
  • The Mission. At HBI, we are relentlessly focused on helping people live pain-free lives.  It feels good to serve others – and HBI is the leader in helping people live their lives pain-free.
  • The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Excellence, and Courage
  • The Benefits:
    • A healthy work/life balance and flexible schedule
    • Remote/virtual work from home position
    • Medical, dental, vision insurance (full time only)
    • 401K Retirement Plan
    • Life and disability insurance
    • Flexible PTO (for full time )
    • Paid travel
    • Paid continuing education
    • Performance-based bonuses
    • Discount on HBI products
    • An amazing team-centered culture felt at all levels of the company!

Please get to know us!

I encourage you to click on the links below and get to know us better!

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.

HBI is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

#workfromhome #remotejobs #copywriter #directresponse #marketing



Apply for this position

Apply with
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Human Check*