Conversion Rate Optimization (CRO) Specialist - eCommerce

Full Time
Mid Level

Who we are - what we do

The Healthy Back Institute is on a mission to help people live pain-free.  Over the past 17 years, we have helped millions of people worldwide start thinking about health differently, to begin living pain-free and, most importantly…in a safe and natural way. 

We accomplish this mission with our premium quality products and engaging content while utilizing the incredible power of direct response marketing. 

Everything that happens at the Healthy Back Institute is rooted in our core values: 

Freedom, Love, Team, Growth, Excellence, and Courage

These values form the foundation of how we serve our customers and how we treat each other. 

We are seeking a highly talented CRO Specialist to join our team!

The Opportunity

As a CRO Specialist at HBI, you will be responsible for supporting CRO initiatives to improve conversion rates across our digital platforms. You will play a critical role in analyzing user behavior, identifying areas for improvement, and executing data-driven optimization experiments to maximize conversion rates and drive business growth. This role requires a strong blend of analytical skills, creativity, and a deep understanding of user psychology. You will be partnering with the Lead CRO Specialist and marketing team to support the CRO processes and driving efficiency within the CRO department.

This is a Full-Time Salary W-2 role, reporting to the Director of Customer Acquisition. You will be an important member of the Marketing Team at HBI. 

Who You Are

We're looking for a collaborative, results-oriented CRO Specialist who will be responsible for supporting our CRO department by executing strategies aiming to improve conversion rates across our digital platforms. Our ideal candidate must have a robust willingness to learn, support, and actively participate in the growth of the business while taking an iterative approach to optimization continuously taking test results and data into account while formulating new tests. 

What You Have

  • Proven experience (ideally three years in a CRO position) in conversion rate optimization and digital marketing funnels. 
  • 3+ years experience managing and optimizing an eCommerce or direct-to-consumer websites (i.e., content, deliverability, testing, and data)
  • Experience with VSL Funnels is highly preferred
  • Experience working in a high-growth environment. 
  • Proficient with data analysis and statistical analysis tools.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Results-oriented mindset with a focus on data-driven decision-making.
  • Self-motivated with the ability to manage multiple projects and meet deadlines.

What You’ll Get To Do

  • Conduct comprehensive conversion rate audits, analyzing user journeys, landing pages, and key conversion points.
  • Create online sales funnels through record creation and management and keep funnels up to date with new wins.
  • ​​Perform split tests and determine which portions of the marketing funnels need optimization while understanding different funnel types and when to use them for the most effectiveness. 
  • Utilize data analysis and user research to identify barriers to conversion and develop actionable insights.
  • Collaborate with the Lead CRO Specialist and cross-functional teams, including marketing, IT,  design, and development, to support optimization strategies.
  • Develop and execute A/B and multivariate tests to improve conversion rates and drive the front-end sales process. 
  • Monitor and analyze key performance metrics to both implement meaningful tests and appropriately call winners, providing regular reports (initial, quarterly, and monthly) and recommendations to stakeholders 
  • Create data spreadsheets and use an iterative approach to optimization, continuously taking test results and data into account in formulating new tests and hypotheses.

Why You’ll Love It Here:

  • The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders, and teams – people you can be proud to work with.
  • The Mission. At HBI, we are relentlessly focused on helping people live pain-free lives.  It feels good to serve others – and HBI is the leader in helping people live their lives pain-free.
  • The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Excellence, and Courage

Please get to know us!

I encourage you to click on the links below and get to know us better!

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.

The above job posting is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

HBI is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.


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