Senior Paid Media Buyer

Marketing Department

We are looking for a results-driven and highly analytical Facebook / Google Paid Media Buyer to join our team! The ideal candidate will have a strong background in paid social and search advertising, with a proven track record of delivering scale at strict ROAS targets across Facebook, Instagram, Google Ads, and YouTube. You will be responsible for managing, optimizing, and scaling campaigns through a variety of direct response funnels and traditional E-Commerce strategies!

Who are we?:

Here at the Healthy Back Institute, we are on a mission to change how people think about health and support people in their journey to live pain-free lives. Over the years, we have helped millions live pain-free, safely, and naturally.

Our “soul” purpose, aka MISSION, is to help people naturally get quick, safe, and lasting pain relief. Everything that happens at the Healthy Back Institute is rooted in our core values: Freedom, Love, Team, Growth, Excellence, and Courage! Our values shape our "anti" corporate culture, providing the foundation of how we serve our customers and treat each other. 

Why You’ll Love It Here:

  • The People. You will be surrounded by some of the most talented, supportive, smart, kind people, leaders, and teams – people you can be proud to work with.
  • The Mission. At HBI, we are relentlessly focused on helping people live pain-free lives.  It feels good to serve others – and HBI is the leader in helping people live pain-free lives.
  • The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Courage, and Excellence
  • High Impact. Your role is VERY important to us! You will understand our customer's journey, analyze data, create strategies, and help our customers start their journey of living pain free!
  • Remote- Your home office is your office!

What you will do:

  • Experience developing, executing, and optimizing large-scale DTC paid media campaigns on Facebook and Google Ads.
  • Analyze and interpret campaign performance data to provide insights and recommendations for creative optimization.
  • Manage budgets, bid strategies, ad placements, and targeting options to achieve ROAS targets.
  • Cross-functional collaboration with Creative and Conversion Rate Optimization teams.
  • Continuously test new ad formats, targeting options, and bidding strategies to improve campaign performance.
  • Monitor industry trends and platform updates to ensure our clients leverage the latest best practices.
  • Provide detailed and accurate reports to internal stakeholders on campaign performance.


  • 5+ years of experience managing Facebook, and Google Ads campaigns at minimum $1M/mo budgets.
  • Strong understanding of paid social and search advertising best practices and strategies.
  • Proficient in using Facebook Ads Manager, Google Ads, and Google Analytics.
  • Experience in other ad platforms is a plus e.g. Tiktok, Native Ads, etc.
  • Demonstrated ability to analyze and interpret large datasets to drive campaign optimization.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and the ability to manage multiple tasks and deadlines.


Before applying for the role, we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations.

We are excited to get to know you.

We are an equal-opportunity employer.


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