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Product Marketing Manager, Nutritional Supplements


Analytical, ROI Obsessed Direct Response Marketer
to Join All-Star Marketing Team

Are you a highly skilled and talented direct marketer with a proven track record?
Looking for your next big opportunity? Tired of jumping around?

Looking for a place where you’ll be recognized for your contribution?
Want to work as part of an ALL-STAR team that’s really making a difference in the world?


Dear frustrated fellow marketer,

Look… I know you are busy and there are tons of boring and pathetic job postings, so I’ll cut right to the chase…

I have a VERY EXCITING opportunity here for the right person...

I’m a looking for a very experienced direct response marketer, with a rare combination of talents… if you think that might be you, please keep reading.

My name is Jesse Cannone, and I am the CEO of The Healthy Back Institute. We help people live without pain, naturally and safely. Millions of people literally all over the world. We do this via cutting-edge educational information, breakthrough products and truly loving care and service.

Well, right now we growing fast (we’ve grown every year since I started the company in 2003) and I need to build and strengthen my already strong team. So, I’m looking to fill numerous marketing roles with true all-star talent.

So here’s a summary of this role...


As Direct Marketing Product Manager, Nutritional Supplements you’re number one objective is to grow the sales and profitability of our nutritional supplement product line.

The role requires a combination of product / brand management as well as direct marketing. You will “own” or be responsible for everything having to do with the products from positioning, packaging, fulfillment to advertising, marketing, customer satisfaction and more.

This is a full-time role and you’ll report directly to me, the CEO. There are no direct reports, however you will be working very closely with our existing teams.

You must be able to get things done through others as well as execute on your own. So the role is a mix of directing, managing and executing. You can’t be afraid to get your hands dirty!

The role can be virtual / remote or you can work in our Austin, TX office. If working remotely you must be able to prove you have been able to produce excellent results in that environment in the past.

You will be required to travel several times a year for executive team meetings, our annual company retreat and other relevant seminars, events, etc. Travel is all paid for by the company.

You’ll be responsible for:

  • Oversee / manage everything related to products
    (positioning, package, pricing, marketing, advertising, etc)
  • Increasing sales and profits of existing product line
    (via existing channels: online direct response, e-commerce and print catalog as well as testing new channels)
  • Developing and launching new products
    (working with product development team)
  • P+L responsibility for product line
  • Market research (trends, customers, competitors, etc)
  • Analyzing all data to optimize performance
  • Increasing customer acquisition
  • Increasing customer value
  • Improving consumer education (content marketing)
  • Improving customer satisfaction



  • 5 or more years as Product Marketing Manager (or similar role)
  • P+L management ($10mill+)
  • Proven track record of growing sales and profits
  • Direct to consumer, direct response marketing online  
  • Consumer packaged goods (ideally nutritional supplements)


  • Excellent analytical skills (financial analysis, competitive intelligence, market research)
  • Data manipulation and analysis (Microsoft Excel / Access / SQL, v-lookups, pivot tables, complex formulas, etc)
  • Project management - ability to manage multiple projects with different resources, priorities and timelines
  • Ability to work independently without significant supervision.


  • Experience in nutritional supplement marketing or other health related business
  • Telemarketing / phone sales experience
  • TV / Radio experience
  • Direct mail experience
  • Copywriting experience



  • ROI Focused - nuff said!
  • Analytical - identify trends, patterns, problems and create solutions
  • Optimizer - someone who can’t help but improve and optimize everything
  • Highly driven – relentless, passionate, self-starter, super determined
  • High energy - we work hard and play hard
  • Resilient - you must thrive under pressure… no wimps allowed!
  • Agile & flexible - quick to adapt and shift as needed
  • Responsible - truly have an ownership attitude
  • Productive - great at managing your time, getting shit done (yes, I said shit)
  • Organized - manage multiple projects on time and on budget
  • Detail oriented - must have an eye for detail
  • Problem Solver - define problems, collect data, establish fact and draw valid conclusions
  • Resourceful - finds ways over, around or through barriers
  • Team Player – approachable, good collaborator
  • Fun - good sense of humor as we LOVE to crack jokes and have fun
  • Great communicator - strong written and verbal communication


Yes, I know, it’s a long list and you likely don’t meet all of these criteria… as I said at the start of this letter, I really am looking for a hard to find combination…

But, if you are that rare unicorn and you meet all of the above criteria, I definitely want to hear from you… please fill out the online application asap...

And if you don’t possess them all, but are damn close (I’m talking over 90%) then please apply and wow me with your answers to the questions… because I’d love to learn more about you and see if we think it’s a mutual match.


If this job posting has scared you, offended you or pissed you off, then we know this is not for you and I appreciate you checking this opportunity out and I wish you the best.

If however, you love my honesty, openness, sense of humor and are a true super-star performer and are up for a big, fun and very rewarding challenge, I would love to hear from you.



If you do not meet the criteria as outlined above, please don’t waste your time or ours by filling out the application. We hate wasting time… and I bet you don’t like to either… so please, only apply if you seriously feel this role is one you are very interested, you feel you are a great match and you meet all (or 90%) of the criteria outlined above.


Here’s a little bit about why you might want to join us…


  • Work life balance / truly flexible schedule
  • Remote work possible
  • Above average compensation
  • Performance based bonuses
  • Stock options
  • Health insurance reimbursement
  • Paid vacation
  • Paid travel
  • Annual team retreat in exotic location
  • Continuing education
  • Discount on HBI products
  • True rock-star, family like team


7 Reasons You Might Love Working Here

#1 Stability

We've been in business since 2003 and have gone through many of the "rough patches" already. We are now a very strong and healthy company and aren't going anywhere for a very long time. In 2011 we were awarded a spot in the Inc 500/5000 coming in at #595.

#2. Opportunity

Unlike most companies that want to keep your pay as low as they can, we do the opposite! Our goal is to pay you as much as we possibly can because when we do, we know that means you are creating tremendous value for our customers and our business.

We only want A level superstars so we offer above average compensation as well as performance-based bonuses.

#3. Flexibility

Location doesn't matter to us. I don't care if you're working on the beach, your kitchen, or in your backyard. I don't care if you work from 6 a.m. - 2 p.m. Or from noon – 8 p.m… As long as you stay productive and produce results – that's all that matters. Note that some positions do require working in our Austin, TX office.

#4. Freedom

We believe that all people deserve to be free... free to make their own choices... free to create their own success... and we strive to create a work environment that not only allows, but empowers you to be creative and take risks (well thought out of course).

No company politics or popularity contests. We are a team of "producers"... people who are results oriented and believe that each person should be responsible for themselves.

#5. Great People

You'd be joining an existing team of superstars, many of which have been with the company for years. There is virtually no “drama” within the team that most companies have. Everybody is fun, passionate, great at what they do, and willing to help out. If you're that kind of person – you'll fit in perfect.

#6. Training and Education

We invest heavily in our knowledge and skills. As part of our team you'll have access to an enormous library of "how to" and "self improvement" books and courses and we also reimburse our team when they invest in continued education.

#7. Growth

We are growing at warp speed and have continued to increase profits year after year. This growth also means growth for you... in knowledge, skills, relationships and income.



The Healthy Back Institute is a fast growing publishing and consumer health products company and our mission is to help people to live without pain, safely and naturally..

We are not a “start up”. We’ve been in business for over 12 years and have nearly 1 million customers in over 120 countries around the world. We are stable, profitable and there are no outside investors.

We offer flexible work hours and the option of working remotely. Our company headquarters is located in the greatest, and fastest growing city in America, Austin, TX.

People who work here say we have a wonderful, family like culture. We are results focused and take our mission and our work very seriously, yet we love to laugh and have fun doing it. But don’t take my word for it, listen to what people have to say about being a part of our team.



  • Product line owner
  • Product marketing manager
  • Brand manager
  • Nutritional supplements
  • Natural health products
  • Direct response marketing
  • Direct to consumer
  • Online marketing
  • Email marketing
  • Database marketing
  • Optimizing customer value
  • LTV (lifetime customer value)
  • Recurring / subscription revenue
  • Retention marketing
  • Phone sales / Telemarketing
  • Direct Mail
  • Radio / TV advertising


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