Healthy Back Institute

Lifecycle Marketer (DTC/Retention)

Marketing Department - Remote - Full Time

GREAT OPPORTUNITY FOR A D2C RETENTION LIFECYCLE MARKETER

GREAT Team. 4.5 Stars on GlassDoor. Remote.

Join us!

Great opportunity for a D2C RETENTION LIFECYCLE MARKETER

The LIFECYCLE MARKETER will manage HBI's subscription-based customer retention marketing efforts. This hands-on role is an individual contributor role with room to grow! The annual compensation range is generous, with the ability to earn an additional performance bonus.

Who You Are

  • You are a savvy marketer who has successfully applied customer retention marketing techniques and strategies in subscription-based DTC businesses.
  • Data Nerd! Experienced in understanding all customer subscription behavior, developing subscription/membership data dashboards, gleaning insights about our customer's journey, and developing multi-channel, creative, impactful save and win back campaigns, improving subscription retention and Lifetime Value (LTV). 

Required Experience

  • Minimum of 5 years experience in Multi-channel RETENTION MARKETING in a DTC subscription-based revenue model.
  • Experience with various testing models and analyses.
  • Have created multi-channel customer retention marketing campaign strategies.
  • Data-driven reporting skills (you can analyze multiple sets of data in platform and third-party reporting to conclude and strategize)
  • Organizational skills (you can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment)
  • Superb attention to detail (you execute projects with high accuracy.)
  • Must reside in the USA and be able to work for any employer without restrictions. Hours of Operation are 9:00-6:00 PM CST. This is a REMOTE role. 

PLEASE GET TO KNOW US 

Check out this Video of why HBI'ers LOVE to work here!

Before applying for the role, we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations.

Why You’ll Love It Here:

  • The People. You will be surrounded by some of the most talented, supportive, smart, kind people, leaders, and teams – people you can be proud to work with.
  • The Mission. At HBI, we are relentlessly focused on helping people live pain-free lives.  It feels good to serve others – and HBI is the leader in helping people live pain-free lives.
  • The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Courage, and Excellence
  • High Impact. Your role is VERY important to us! You will understand our customer's journey, analyze data, create strategies, and execute decisions, increasing customer satisfaction, longevity, and retention.

Who is HBI?:

Here at the Healthy Back Institute, we are on a mission to change how people think about health and support people in their journey to live pain-free lives. Over the years, we have helped millions live pain-free, safely, and naturally.

Our “soul” purpose, aka MISSION, is to help people naturally get quick, safe, and lasting pain relief. Everything that happens at the Healthy Back Institute is rooted in our core values: Freedom, Love, Team, Growth, Excellence, and Courage! Our values shape our "anti" corporate culture, providing the foundation of how we serve our customers and treat each other. 

We are excited to get to know you.

We are an equal-opportunity employer.

Apply: Lifecycle Marketer (DTC/Retention)
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How many years of direct-to-consumer customer retention marketing experience in a recurring revenue model do you have?*
Please provide a top-level summary/elevator speech of your Customer Retention marketing experience. Please indicate your most recent role- what company, product type, and recurring revenue model type- subscription, subscribe and save, or membership, etc.; your general duties and responsibilities, how many team members reported to you, and who did you report to?*
In your most recent role, was post-acquisition Customer Retention Marketing your responsibility in a recurring revenue model?*
Was increasing LTV (Lifetime Value) in a subscription/auto-ship/membership recurring model your responsibility?*
In which channels do you have experience with Retention Marketing in a subscription/auto-ship/membership recurring model?*
Do you have experience with a free trial subscription model? If so, what is your approach to increase customer LTV and retention? Please share an example where you experienced success along with your approach, strategy, and execution process.*
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